BrightUp Career Soars with NTQS
Achieving 85% Reach Increase Through Targeted Meta Ads
About The Client
BrightUp Career
BrightUp Career is a premier Hyderabad-based training and career development center. Established by experienced HR professionals, they address critical skill gaps hindering job seekers and working professionals. Their expert team, including former Talent Acquisition and HR heads, delivers practical, industry-relevant insights. BrightUp Career is dedicated to student success, offering high-quality training and 100% placement support to empower individuals to achieve their full career potential.
2.5 million+
Impressions
+85%
Reach Increase
₹2.02
Cost Per Result
2 Months
Duration
Client's Vision
BrightUp Career aimed to expand its reach beyond traditional offline referrals and overcome limited visibility. They aimed to:
● Build a strong online presence.
● Boost awareness of their programs.
● Generate quality leads digitally.
● Increase website traffic and inquiries.
The Challenges
BrightUp Career faced limited digital presence, low lead generation, and underexposed offerings.
Limited Online Presence
Low Lead Generation
Underexposed Offerings
Brand Reach
Our Approach
NTQS devised and executed a strategic Meta Ads campaign to ignite digital growth for BrightUp Career. Our multi-faceted approach focused on increasing visibility, driving lead generation, and boosting engagement. Key elements of our strategy included:
Engaging Visual Ads Created impactful video and image ads to showcase courses and success stories.
Targeted Campaigns: Ran lead generation ads focused on capturing interested prospects' contact details.
Precise Audience Targeting Focused on users in urban/semi-urban Hyderabad with career development interests.
Strong Messaging Used clear and benefit-focused ad copy to highlight program value.
Ad Optimization Continuously tracked and improved ad performance for better engagement and conversions.
Client Impact
The Meta Ads campaign executed by NTQS delivered transformative results for BrightUp Career:
Wider Reach Shifted from offline to strong digital presence, attracting more students across key areas.
Lead Growth Effective campaigns led to a surge in high-quality inquiries.
Stronger Brand Image Built credibility as a top training provider with 100% placement assurance.
Higher Enrollments Boosted sign-ups through improved visibility and targeted leads.
NTQS Insight
This case study highlights NTQS’s expertise in driving digital growth. By understanding BrightUp Career’s vision, we crafted a data-driven Meta Ads strategy. This delivered significant online visibility, lead generation, and audience engagement, proving the power of precise targeting and continuous optimization for client success.
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